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Shobu Collabo
Step One: Hochburg Collabos
Since you can no longer see the coveted goods in your favorite online shop due to discount codes and something-with-autumn newsletters, and if you do, you're only disappointed by the bland homogeneity and trend recycling of the fashion market, this fall/winter we’re diving even deeper into the fashion business and into your DM inbox. We're preparing some new things for you. Because there’s always a counter-movement to the mass market, we want to push the individualization in the fashion sector in interaction with our corporate design skills and our clients even further. Step one: we’re rolling out a new Hochburg collection. Our pieces have already been worn with love by friends and fans in our Stuttgart base, and now it’s time to build on that. Of course, in our signature Hochburg look, and our X will, of course, be woven in.
The hoodies will be available via our homepage and, new, through our Instagram profile and the integrated Insta-shopping tool. This is gaining more and more importance in online retail, and Instagram is anyway our core social media platform. Check out our Instagram – we’ll announce the release again in our stories. Moving forward, we’ll focus more on Hochburg client collaborations. In partnership with our client Shobu, who creates poke bowls inspired by L.A., several shirts have already been created that bring the poke theme to textiles. With Hochburg clients like Bellevue and Italo Disco, this model will be further developed, also with lines from external designers.
VIEWS
And there was something else.
We are also currently working together with our producer on a completely new platform for customized fashion, an interface between striking zeitgeist designs by Hochburg and high-quality, casual textiles, far away from the currently common online services (keywords: "labber shirt" or "washed once and already ruined").
On this platform specialized in corporate fashion (brand still top secret), you will be able to individually customize all products according to your wishes, including accessories like caps or bags. Something heavyweight is coming your way. So you no longer have to endlessly click through newsletters and overloaded online shops. More soon.