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The branding for the new event location Beletage in the Haus der Museumsgesellschaft Tübingen builds on the DNA we previously developed for the cosmopolitan house restaurant 1821. Beletage was meant to stand on its own – stylish, elegant, exclusive – yet remain clearly connected to both 1821 and the Museumsgesellschaft.
The result is a design that balances unity and contrast. While 1821 presents itself as urban, bold, and sharp, Beletage remains subtle, graceful, and refined. Both share the same visual world of AI-generated classical paintings – yet interpret it in completely different ways: 1821 with cheeky provocation, Beletage with lightness and poise.
Colors like champagne, gold, and kohl create a visual framework, while the typography bridges styles through Vanitas-Black and F37 Attila. The Beletage logo draws on principles from 1821, yet remains distinctive with its own wordmark, symbol, and seal.
Digitally, Beletage strikes its own tone: a clear visual language, bold statements, and a mindset that breathes history while thinking ahead. A brand that doesn’t need to raise its voice to make a lasting impression.
More soon in the full case study on our project page.