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“Green, green, green is everything I charge!” E-mobility is far more than just an urban trend. For the innovative company deer, a subsidiary of Energie Calw GmbH, we’re electrifying the Black Forest with a rebranding that hits home: technical excellence meets regional identity, neon green meets a love of nature, pragmatism meets lifestyle. deer becomes a powerful brand that connects worlds – city and countryside, innovation and tradition, people and sustainable mobility. The visual identity performs with clarity, impact, and dynamic energy.
The custom-developed logo merges charging plug and power station – complemented by charming, regionally inspired illustrations and a striking typeface. Stag meets tech, fir tree meets neon. This is how we position deer as a bold lifestyle brand for seamless e-mobility – connecting what belongs together: people, technology, and nature.
More soon in the full case study.