A bit of Berlin and a whole lot of Swabian Alb. The child gets its name. No lamb, no deer. An Achtender.

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The project: a restaurant in Metzingen, Outletcity. The job: a complete brand presence. What’s our name? What do we look like? What’s the feel? The briefing: two target groups.
The smart shoppers of Outletcity. And the locals. Win over the first. Don’t scare off the second. Our approach: down-to-earth like a country inn. Sophisticated like a city hotspot.
A bit of Berlin, a whole lot of Swabian Alb. An Achtender. Made by Hochburg. And unmistakably us. Because it makes an impact. Stays in your head. Rubs some the wrong way — and wins others over.