The AHG GROUP becomes Alphartis SE, making a bold statement for the future as the management holding company for ahg, bhg, and their sister companies. One of Germany's largest automotive trading companies is now restructured under a new umbrella. As a management holding, Alphartis SE unites numerous locations and business sectors focused on the mobility of today and tomorrow.
This makes it not just the umbrella of the corporate group but the home of mobility from A to Z.
We were there from the very beginning and launched the first publication of the holding in record time—an image brochure introducing the new brand.
As a joint-stock company with the new name Alphartis, the AHG GROUP is moving into the future. A new strategic approach with its unique structural setup within the industry sends a clear signal in a sector undergoing transformation. This required a comprehensive content concept followed by the implementation of texts, illustrations, and photos.
Under the motto "Moving People Together" and by applying the new corporate design, we moved everything in parallel in the shortest possible time and created a brochure that presents the new Alphartis brand as it is meant to be understood: strong, distinctive, and bold. A powerful step into the future of mobility.
The design is progressive in its colors and accessible in its visual style. To bring this to our print product, the entire brochure was printed with a bold special color.
