The Alte Weberei in Mittelstadt near Reutlingen was reimagined as a joint project by the Hahn and Müller families. This vast industrial complex, dating back to 1876, will serve as the first self-sufficient Hahn Classic location—a haven for vintage car enthusiasts—and a versatile event venue for everything from weddings and conferences to fashion shows. All set within a historic atmosphere, framed by classic cars ranging from Porsches to VW buses.

In this historic setting, the modern story is woven forward as a hybrid hotspot on the next level, and Hochburg was commissioned to craft the brand design framework. Quality, preserving traditions, and bridging to contemporary spirit—these many layers had to be interwoven into a fundamentally new corporate identity fabric.

The loom in our minds was set in motion, all threads gathered, structures woven, and finally spun to completion—until the new logo emblem was cut from a single yarn. That’s it! The elongated A & W fuses the brand’s requirements and does justice to this venue—timeless, elegant, delicate yet striking. The clear message: Your event is celebrated in very good hands here. This is further suggested by a classic color selection—celebrating in Ceremonial Gold.