Raise our glasses, to the design.
It’s the fusion of two regional, gastronomic powerhouses, capable of catering for a Porsche corporate event just as much as for a heated festival crowd or an euphoric concert audience. Since early 2022, Marcel Benz of Benz & Co. and the legendary Stuttgart restaurateur Hans-Peter Grandl have been leading the companies Grandl’s Festbetriebe GmbH and Gastronomie Grandl GmbH together.
This results in the continued culinary management of Schleyer-Halle and Porsche-Arena (the so-called Hallenduo), as well as running the famous Grandl’s Hofbräu Festzelt, a monument at the Wasen. So, only the largest gastronomic dimensions. And by the way, they are also a very large catering company.
Marcel Benz commissioned Hochburg to guide the brand and its various units visually and strategically into the future. The first measures for new assets were already implemented at the Spring Festival 2023 in Grandl’s tent and can be seen at the Benz & Co. stations in the Hallenduo. The Hochburg trick: The "&" was raised as the central symbol and logo mark, taking center stage.
The inviting, embracing, and full-bodied design of the "&" clearly and quickly characterizes what Benz & Co. stands for: hospitality and community. Never alone, always with others. Whether it's companies or private individuals, catering for a pop concert at the Schleyerhalle partner or a wedding at an off-location. Benz & Co. always connects.
A toast to design perfection.
Seit 2022 Jahren ist Hochburg als Agentur mit am CI-Ausschank und bringt alle Benz-Bereiche nach und nach auf einen visuellen Eichstrich on Point. Dazu gehört auch das Grandls Hofbräuzelt, immerhin das allergrößte Dach auf dem Frühlingsfest und dem Cannstatter Wasen.
Schon im zweiten Jahr in Folge konnte man beim Frühlingsfest 2024 sehen, wie die Benz-Brand im Zelt weiterwächst. Von der Präsentation auf die edlen Stoffbahnen an der Decke in den Hochburg-Farben und dem Benz-Signet, von den Desktops auf die Tracht des Personals, spannen sich die Designs sukzessive in riesigen Dimensionen auf.
Wir waren mindestens zweimal, dreimal oder vielleicht auch viermal da und jeder Besuch und das Live-Erlebnis der Marke in Extralarge waren Goosepumps pur. Scho bissle sehr stolz und darauf nochmals bitte eine bis zehn Maß. Ein Prosit auf die Designlichkeit.
Benz & Co serves thousands of people weekly across different target groups. The easily accessible ampersand mechanism, a seal of quality, works broadly on Benz trucks, as well as small stickers on packaging and various textiles. With the underscore, the ampersand makes its appearance, in interplay with a grounded, calming, and warm color palette. Aha, Benz & Co are here, now things are getting tasty.
When the customer skillfully uses the Hochburg brand suitcase after delivery, we roll a keg onto the balcony. Raise your glasses, never mind the design. The three Gs are our signature: design, gastronomy, and sociability.
