Client
Bolat
Industry
SafetyTechnology
Services
Corporate Design
Brand Relaunch
In an industry caught between the eagerly awaited (often nighttime) lifesavers who finally unlock your home sweet home and the less flattering clichés typical to the sector, Bolat Locksmith Service, Facility Services, and Safety Technology has established itself as a professional and reliable provider throughout Stuttgart and the surrounding region. Breaking out of the niche: Owner Ahmet Bolat aims to advance his successful business, expand the service area, and grow his portfolio of services.
For Ahmet Bolat, the future lies beyond everyday operations in building and home security for small to medium-sized businesses, with order books steadily filling up. To ensure that growth doesn’t become a burden and that Bolat holds the key to success visually as well, the company needed a distinctive corporate design for a comprehensive brand identity. Waiting in the vault was the Hochburg team, who already had the secret code for this somewhat tricky topic saved on their USB stick.
Design that opens doors: Bolat’s new look.
To stand out significantly from the many competitors who often present themselves in the same way, the fundamental approach to Bolat’s new look was clear: move away from anything that evokes fear, toward a friendly yet confident tone; no glaring emergency red, no images of workers in overalls kneeling by locks, no stock photos of desperate people in front of houses or cars.
At the same time, Bolat’s trusted skills are conveyed consistently. We’re friendly, but we’ll still open your door in two seconds — simply because we can. That’s why the new logo stands bold and wide, complemented by a signet that hints at a horizontal key.
Bolat sets out: Design that unites trust and style.
The color palette is based on hopeful shades of green, complemented by a signal yellow that can be used, for example, to highlight alert elements on communication materials. The typography oscillates between technically cool and warmly organic, creating a positive effect depending on the medium and context of the concept.
The creation of unique illustrations helps build a distinctive visual identity for a brand and, as a bonus, solves the well-known stock photo problem.
Key to the Aesthetic: The New Brand Design Unlocks New Perspectives.
The synthesis of these few, well-coordinated assets opens the door to a wow-worthy brand design on a completely new level for this industry. In just a few steps, the distinctive design mechanics can unfold—from print materials to advertising technology—while consistently maintaining their friendly, fresh-cool, and trustworthy touch. A corporate design with a statement that, by the way, also attracts potential employees.
Key Moments. Bolat unlocks a new era of design.
In an industry that often remains rooted in security and tradition, Bolat Locksmith & Security Technology is raising the bar with a visionary rebranding. We blend advanced security technology with an outstanding design approach to open not just doors but also minds. Bolat is leading the industry into a new era where professionalism meets a distinctive aesthetic.