Casino Baden-Baden  —  2017

Baroque flair meets timeless elegance. Minimal changes to the logo. Maximum impact for the brand.

Branding

Baroque flair meets timeless elegance. Minimal changes to the logo. Maximum attention for the brand. Luxury takes center stage—but with understatement. And a corporate design as exclusive as the ambiance in Baden-Baden.

Casino Baden-Baden  —  2017

Carrying the core idea forward. Into a campaign. The new logo as a building block for a headline mechanism.

Keyvisuals

Casino Baden-Baden  —  2017

You don’t play with food. Especially not in a casino. Except when it comes to creating a brand identity for the casino.

Communication