Money is a private matter. Design isn’t.

These are the things people rarely or never talk about. Yet even such services and products need to be presented to an exclusive clientele in an appropriate appearance. This applies not only to client interactions—dressed in fine fabrics—but also to the institution’s overall image. Hochburg has given the investment boutique Gjoleka a graphic identity that perfectly reflects its high standards of precision and returns. In other words: the brand suit fits perfectly.

The target groups are small. People know each other. Recommendations happen organically—mouth to mouth. That means there’s no need to shout loudly on every channel or beg for every like. Quite the opposite. And that’s exactly why the design must be even sharper to speak directly to these circles. Noble understatement meets clear symbolism. Every brand element immediately communicates the core message. The logo like a seal. Serif typography. The color of money. We get it. We have this fund for you. Prepared for both analog and digital tools in a look by Hochburg. Assets & Aesthetics.