“Tradition and Progression”: Habdank is a family-run business based in Göppingen, offering planning, production, and installation services across various building areas – façades, windows, doors, roofing, metalwork, and more. Competing successfully against industry giants, the company is now celebrating its 100th anniversary (founded in 1922), with the fourth generation already at the starting line.

This next generation is driven – and knows that in modern craftsmanship, a slogan like “Satisfied customers since 1981” on a van just doesn’t cut it anymore. Especially when trying to inspire young people to join the trade. It needs to be bolder, edgier – while still striking a balance between modernity and credibility. That’s where Hochburg’s virtual construction boards come in: together, we built a corporate design bridgehead – a bold statement of reliability and future-forward thinking.

The branding toolkit included fine technical illustrations, sketches, and graphic elements, paired with a bold, youthful headline typeface. From the color mixer emerged the distinct and iconic “Sparkling Blue,” backed by a robust “Machine Blue.”

This new CD matrix made its debut in a personal and refined image brochure – complete with embossed cover – followed by tools for everyday business and digital integration, based on Hochburg’s concept. One glance is enough to know: This is honest craftsmanship. This is metalwork – and it’s seriously cool. Serious business. Since 1922. The Full Metal Packet. Kings of Metal. A satisfied brand since 2022. A project that forged real connections.