Straight outta Naples. Just scrolling through Insta (54,000 followers) makes you a little hungry for this Neapolitan dough dream. Puffy crust on the outside, delicious topping combos with sexy names inside. For quite a few people, the only real pizza in Stuttgart is at L’artista in—fucking—Plieningen. That’s close to the quiet Filder area and miles away from the overheated downtown. “No reservation possible,” L’artista writes in their bio. Enough said. Mic drop.

As a contrast to the picture-perfect pizza, the external image relies on a rough attitude and casual imperfection. The message: This is where you get the best pizza in town, and the rest is (almost) irrelevant. This rough, back-alley Manhattan pizzeria spirit was kneaded into the CI dough by Hochburg and baked in the oven.

What came out was a scratchy, bold logo that, when animated, grabs the attention of the desired young target group—whether full-screen or cropped. This is the right vibe, we’re all in. The color choice: a vibrant tomato red and a creamy white, echoing the dough. On a minimal, focused website by Hochburg, the design elements clicked perfectly—a bold info border meets the crave-for-pizza vibe by L’artista.

Communication happens purely digitally—and very successfully, as shown by the huge Instagram following. For content production, we went with a slightly grainy, ’80s-inspired Polaroid vibe, flashing the product in the spotlight—nothing else matters. The user wants to physically unite with this pizza. We felt the same working on this project. Eat more pizza.