RSPS Rebranding  —  2018

RSPS is back in shape. More empathetic, sharper, and multimedia-connected. Ready to strike.

Branding

The PR and tourism agency RSPS from Tübingen is celebrating its 20th anniversary with a brand relaunch as a gift to itself. A completely new brand identity was created—from logo, typography, colors, and visual style to a new website loaded with fresh content. RSPS is back in shape: more empathetic, sharper, and multimedia-connected. Ready to rock the years ahead.

Im Spannungsfeld der Gegensätze. Ein authentischer Look wird an einigen Stellen bewusst aufgebrochen. Was entsteht, ist eine Marke mit Wiedererkennungswert. Die Bodenständigkeit bleibt. Stilsicherheit kommt hinzu.

RSPS Rebranding  —  2018

Interaction instead of stiff staging. Snapshots that are just like RSPS: friendly and inviting.

Authenticity on display. A visual language that reflects the brand core. Interaction instead of stiff staging. Snapshots that are just like RSPS: friendly, inviting, and personal.

PRINT

RSPS Rebranding  —  2018

Clickable adaptation. The corporate design runs as a red thread throughout the website.

Clickable adaptation. The corporate design runs like a red thread throughout the website. But the more content there is, the more important usability becomes. That’s why there’s a well-thought-out infrastructure and a dedicated blog to engage customers.

DIGITAL