Client
Schall Beton
Industry
Concrete Products
Services
Corporate Design
Logo Development
Social Media
Since 1875, the name Schall has stood for quality and craftsmanship in concrete production. With the recent rebranding, a new chapter in the company's history begins. The new corporate design reflects the essence of Schall: solid, angular, yet precise. The redesign of the brand identity, initiated by the change of ownership, is a bold step into the future, without forgetting the rich history of the company.
The revamped logo, as powerful as an emblem cast in concrete, symbolizes the strength and durability of the brand. The emphasized "A" in the lettering, now designed as a standalone graphic, embodies Schall's innovative direction and its ability to stand out while being part of a larger whole.
A design that lasts: "Built to Last."
The new branding of Schall is a tribute to the robustness and durability of concrete. It is reflected in every aspect of the design – from the angular, progressive typography to the earth and gray-toned color palettes that capture the natural patina of concrete.
These elements come together to form a flexible and modular system that supports the company in its communication and enables it to appear actively and confidently. The new design is not just a visual statement, but also a toolkit that allows Schall to engage in dialogue with customers, partners, and potential new employees. It is a design that leads the brand into the future while honoring its roots.
A foundation for the future.
The rebranding of Schall is more than an aesthetic renewal; it is a strategic positioning that establishes the company as a leader in the concrete industry. With a blend of tradition and innovation, craftsmanship and modern technology, Schall appeals to both long-standing partners and a new generation of construction experts and design enthusiasts.
The new branding also serves as a magnet for talent, attracting those drawn to the distinctive, detail-oriented, and forward-looking brand. Schall is now ready, with its unique character and proven expertise, to redefine the world of concrete and continue to set standards in quality and design.
Schall Beton — Social Media
Design tools that tell Schall's story.
