Name	Provider	Purpose	Expiration	Type	Necessary
CookieConsent	Hochburg	Saves the user's consent status for cookies on the current domain.	1 year	HTTP	Yes
PHPSESSID	Hochburg	Does not store or collect any personal data and is deleted at the end of the session.	Session	HTTP	Yes
csrf_contao_csrf_token	Hochburg	Prevents cross-site forgery requests, does not store or collect personal data.	Session	HTTP	Yes
_gat	Google	Used by Google Analytics to limit the request rate.	1 day	HTTP	No
_ga	Google	Registers a unique ID to generate statistical data on how the visitor uses the website.	2 years	HTTP	No
_gid	Google	Registers a unique ID to generate statistical data on how the visitor uses the website.	1 day	HTTP	No

SchönSinn — 2022

Design rebrush for beauty designers.

THE BRANDING

Beauty salons everywhere you look. Amidst the overload of lash stylists, you have to find the good ones and the truly exceptional find their way to Hochburg. Like Dagmar Erdmann from SchönSinn, Studio and Academy a sanctuary for women, an elegant beauty safe space for clients with taste and class. Because she leads a beauty brand with concept, skill, heart, and perfection. Less inflated filter lifestyle, more smooth beauty operators like Sade.

We smoothly refined the existing SchönSinn design, applying a subtle rebrush—just like Dagmar does with her clients. Along with that, we delivered a consistent visual foundation that works 360 degrees and can be adapted across all segments. The pastel, skin-toned color palette underscores her philosophy of focusing on women’s natural beauty. The flowing headline typography is another nod to the delicate artistry that she and her team perform on their clients and teach in their own academy.

Brand Assets

Farbspektrum, Logo und Typographie: Posh, Glamour, Edel und Understatement.

Aus dem Ö wurde ein Auge mit Braue und ein Ring zu gleich. Luxury auf allen Levels.

SchönSinn – 2022

Your Beauty starts with the Design

The logo was sharpened and the umlaut “Ö” reworked into a distinctive graphic element: the “O” with its crossbar symbolizes an eye with an eyebrow the key motif in Dagmar’s daily life. This ring-shaped logo has become a playful design asset, sometimes stamped boldly, sometimes finely textured, conveying glamour and subtle sex appeal across all channels and tools. SchönSinn the refined address.

Just as Dagmar refuses to create artificial, cookie-cutter faces, we developed a custom social media concept for her, including content templates she can use specifically for her Instagram channel. This way, SchönSinn breaks free from the usual before and after clichés (some critics call it the “house of horrors”) common in the industry. One tool for this are the preset masks, beauty shots subtly integrated into the letters of the word “Beauty” in the background. The final SchönSinn branding is now a manifesto for beauty that consistently reflects the high standards of Dagmar Erdmann’s approach to beauty.

THE MASKS