Stefan Finster has hospitality in his blood the son of former hotel owners, he completed his training as a hotel specialist at the Hotel am Schlossgarten in Stuttgart and earned a degree in hospitality management, all while gaining years of hands-on experience in various establishments. Now fully equipped, he’s making his dream a reality with “steve’s” – his very own café, right in the heart of Schorndorf. The corporate design is meant to reflect who he is – young, wild, and unconventional. At the same time, it should resonate with an older audience without being off-putting. In short: modern meets tradition.
Bold enough to stand out, with sharp edges and a touch of the unconventional—something already reflected in the choice of color. A strong shade of blue, unusual in the hospitality industry, contrasts with clean white as the dominant tones of the branding. To let the color speak for itself, the entire visual identity is kept highly minimalist, giving it a refined and premium feel. The connection to the namesake is established through illustrations inspired by his own tattoos. A brand identity that gets under your skin.
steve's Branding — 2021
From skin to wall and back
to paper — anything but ordinary.
Just like Steve.
In close collaboration with the interior design studio, the branding was brought into the space and made tangible for guests. Not only the wall colors and choice of fabrics, but the entire material palette down to the lighting mood reflects the brand’s character. Branding you can touch and experience.
steve's Branding — 2021
From Instagram to TikTok –
the story needs to be told.
steve’s in the digital space.
