tegut... is the supermarket that acts responsibly with good food. Responsible toward its customers, suppliers, and the environment. The brand stands for sustainability, organic and regional products, as well as authenticity, transparency, and a joy in eating well. These values should also be reflected on the digital platforms. The combination of fresh colors, consistent typography, and approachable imagery creates a clear appearance and a positive zest for life.
The entire website is designed to be open and welcoming, because tegut... believes that those who communicate openly and at eye level are better understood. That’s why the site features a wealth of information on tegut… own-brand products, tips on cooking and nutrition, as well as behind-the-scenes insights and numerous supplier portraits.
tegut... Screendesign — 2021
Vitality and freshness
in the digital world, too.
The vibrancy of the brand is tangible for users on both the desktop and mobile versions. Both formats use large-scale images that convey the brand’s values through their emotional language – even without words. The clear and straightforward typography, in combination with the
Fresh colors ensure optimal readability and guide the eye smoothly across the different sections. Thanks to the generous whitespace, the website has room to breathe and gains a clear, easily recognizable structure that guarantees high user-friendliness.
