Branding
Upsight is a real estate developer focused on buying, improving, and reselling properties. Fast, straightforward, and highly discreet. Our new branding is just as fast and straightforward—only far from discreet.
We place UP on a plateau and showcase the brand in its environment. Where it belongs, eye-catching — but we can also be subtle. Next level? UP! UPliving. UPgrade. UPsight!
Upsight Branding — 2021
The client: young, dynamic, and ambitious. The brand: distinctive, aspiring, agile.
Color choice: Black, Classic Brown, Signal Red — and plenty of white space! The imagery is bright, fresh, with a broad perspective. Typography is bold and stable—a foundation for real estate—complemented by a serif that stands for core values. A dynamic yet serious combination.
Communication
Upsight Digital — 2021
We make Upsight visible beyond Stuttgart’s borders.
Upsight digital
