Vels Branding  —  2019

Taking new paths. Also in design. Inspired by the bouldering gym. Chalk texture meets rugged design.

Branding

Taking new paths. Also in design. Inspired by the bouldering gym. Chalk texture meets rugged design. The logo becomes a memorable brandmark. And Vels becomes a brand that stands for pure bouldering passion.

Spielerisch. Kreativ. Und flexibel. Ermöglicht Kommunikation über alle Kanäle hinweg. Und emotionalisiert die Marke.

Vels Branding  —  2019

Online, the brand stays true to itself: authentic, simple, and memorable. The clean web design ensures clarity and ease of navigation.

Website

Vels Branding  —  2019

Space as a creative playground. Special challenges: slanted walls, varied materials, and heavy wear.

INTERIOR