The best ideas rarely come at your own desk. Bold decisions are seldom made in the company’s conference room. Truly good thoughts begin with a blank sheet of paper. Welcome to whitepaper. A business hideaway set amidst the striking industrial architecture of the Wendler Areal in Reutlingen.

Once fine fabrics, later a disco. And both still linger in the air: weaving and kissing. Open to everything. Room for many things: meetings, events, seminars, team building, workshops, exhibitions. As individual spaces. Or all together as an exclusive location. To work together differently. Or alone, differently.

As flexible and versatile as the spaces of whitepaper are, the corporate design had to be as well. Not too intrusive, but present and full of character. In the digital realm, in the physical space, on hoodies. A clear, distinctive visual style supports whitepaper’s confident identity.

We follow this open approach in the digital realm as well. Instead of thinking in fixed categories, the Instagram feed thrives on connections and a free handling of diverse impressions surrounding whitepaper. The feed becomes a reportage-like, authentic, and playful glimpse into the location with all its different facets.